We help Japanese ryokan, onsen and boutique hospitality brands win more of the international guests they already attract — by fixing the English that decides whether a guest understands you, trusts you, and books. Every change is measured against our Guest Communication Framework, so the impact is never a guess.
Three specific places you're likely losing international bookings — reviewed free, in four minutes.
Refined English. Measurable Impact.
Supports the journey, but leaves clear bookings on the table. A handful of targeted rewrites would change that.
You've already done the hard part.
Your property is beautiful. Your service is exceptional. Your reputation in Japan is earned.
And yet, when international guests land on your website, read your rooms, or reach your booking page — something doesn't quite land.
Not because the experience lacks quality — because the words, the trust signals and the booking journey aren't doing the job a high-value international booking needs.
The lever is your guest-facing language. The job is your bookings. Most help stops at making words correct; we make them land — so an international guest understands the value, trusts the brand, and books. The work is commercial, not cosmetic.
Our diagnostic scores every guest-facing page across the four decisions a traveller makes on the way to booking — then turns a vague worry into a clear order of what to fix first.
Can an international guest instantly grasp what you offer, what the stay is like, and how to book?
Does the language make a stranger comfortable committing real money to a property abroad, sight unseen?
Does the English make the property feel worth the price — and impossible to find anywhere else?
Does the journey carry an interested guest to a completed booking, with nothing left to hesitate over?
Start with a free look and go only as far as the value justifies. See full details →
No cost · No commitment
from £1,500
from £6,000
from £900 / month
These lines appear on Japanese hospitality sites the world over — grammatically correct, completely generic. Here's what an international guest actually hears when they read them.
"Please relax and heal your daily tiredness at our facility."
"This is a template. Nothing tells me why this place, over the dozen others open in my other tabs."
"We provide homely hospitality with all our heart for your comfort."
"Warm, but weightless. I can't picture a single real thing about actually staying here."
"Our facility has a calm atmosphere where you can feel the nature."
"Every property says this. It's true of a car park with one tree. It gives me no reason to book."
"Breakfast is served from 7 o'clock. Thank you for your understanding."
"'Thank you for your understanding' — am I being warned about something? It puts me on guard before I've even arrived."
Real patterns, not real properties. On your free review, we'll show you the exact lines doing this on your own pages.
Move four sliders to match your property and watch the revenue likely slipping away each year. It's an informed projection from published research — a free review flags where it's happening on your pages, and a full audit pinpoints the exact lines causing it.
How this is calculated: rooms × 365 × occupancy × nightly rate gives annual room revenue; the international share isolates the at-risk portion; the loss rate reflects your current English. Loss rates are bracketed by published research — CSA Research (40% of shoppers won’t buy from non-native-language sites), Website Planet (85% higher bounce with on-page errors), Tidio (97% say grammar shapes brand perception). Baselines from JNTO and Savills. The loss rate is an informed estimate, not a measured figure for your property.
If you talk to a guest in a language they merely understand, that reaches the head. Speak to the value they came for, and it reaches the decision to book.The Cornwall & Morgan principle
Comprehension is the floor, not the goal. We write for the moment a guest decides you're worth it.
Send us your homepage. Within a few days you'll have three specific observations on where international guests hesitate — free, with no obligation.
Get your free 4-minute review →